But, where are they?
Way back in 2006, WorkingWonders was a “green from the ground up” green products retail business. As founder, I made the executive decision to put Annie Leonard’s video, “Story of Stuff” on the home page of our e-commerce website.
If you aren’t in retail you may not know how radical that was. The home page is considered valuable real estate – the place where e-tailers tend to put as many product images and calls to (shopping)action as they can.
I thought it was important. However, I quickly learned that taking a stand like that can cost you… [Read more…] about It’s Past Time for a New Breed of Home Retailers